Island Traders

Complete redesign of the Equity Bank Bahamas website

Island Traders logo

Island traders responsive web design

The 242 Island Traders website was in need of a complete overhaul, as the previous version was not responsive, not accessible, and had an outdated design. The objective of the UI/UX redesign was to create a visually appealing and intuitive website that showcases the company's products and services while improving user experience.

The homepage was redesigned to feature a full-screen banner that highlights the company's products and services, providing users with an engaging experience. The navigation was updated to simplify the user journey, with clear labels, drop-down menus, and a search bar for easy access to specific products and services.

The color scheme and typography were also updated to create a modern, visually appealing design that uses high-quality images and white space to create a clean and professional look.

The main focus of the redesign was on mobile responsiveness, ensuring that the website is optimized for mobile devices, and users can access it seamlessly on any device. The redesign has resulted in a significant improvement in user experience, with a modern, user-friendly website that makes it easier for customers to access the information and products they need. The improved navigation and search functionality have also helped to increase engagement and improve customer satisfaction.