Hi, I’m Arif Alim.
A Seasoned Designer specializing in UI, UX, Service, and Product Design!

About Me

I’m a designer at heart. Over the past 15+ years, I’ve worked across product, service, UX, UI and interaction design, helping people complete complex tasks with greater clarity. I’m drawn to the details that shape the experience, from how someone moves through a service to what a screen tells them when something goes wrong.

Building interfaces myself has changed how I make design decisions. I use research and testing to understand where people struggle, then work with front-end and back-end developers to understand what the interface, data and business rules can support. That might mean rethinking a workflow when information arrives late, or prototyping an error state early so we can agree on how someone will recover. The earlier we have those conversations, the more room we have to improve the design before it’s built.

At ServiceOntario, I designed vehicle registration workflows for dealerships. At Manulife, I worked on tools for benefits administrators. At Bombardier, I designed interfaces for aviation applications. Across those projects, I’ve mapped services, prototyped interactions in Figma and worked with engineering to carry accessibility and interaction decisions through to the build.

My background in computer science and business administration helps me connect what people need with what the organisation is trying to achieve and what the team can build. The part I enjoy most is working through those trade-offs together and seeing whether the result makes someone’s task easier.