Co-operators
Helped create Co-operators new visual identity.
Summary
In my tenure with Co-operators, I harnessed my deep understanding of the insurance sector to develop intuitive and user-friendly digital experiences that aligned with their broad spectrum of insurance products, all while adhering to stringent regulatory standards. I proficiently utilized Figma for the design, prototyping, and testing of user interfaces, thereby fostering a culture of user-centered innovation and contributing to the company’s digital transformation goals.
I also employed tools like Miro and Figma's extensive plugins and integrations to organize, analyze, and conduct user research, create affinity diagrams, synthesize insights, and collect feedback directly within the design environment. This work was instrumental in developing Co-operators' new visual identity and implementing a refreshed version of their website.
In addition to these responsibilities, I contributed to the creation of a comprehensive style guide and played a key role in establishing a robust design system, which has streamlined the collaborative process for designers, developers, product managers, and other stakeholders to gather insights, provide feedback, and iteratively refine our designs.